A large percentage of online experiences begin with a search query. This is why many businesses are investing in search engine optimization (SEO). In order to improve their customer base, it is necessary that your website appears on the first page of search engines such as Google, Bing, and Yahoo. Sadly, getting a top ranking on search engines isn’t as easy as it used to be.
The algorithms used to rank websites have changed a lot over the past few years. As these algorithms become more sophisticated, business owners are forced to adhere to more rules in order to get their websites to the top spot.
It takes a lot of hard work and patience to achieve SEO success. You’ll also need the right people on your side to help you achieve these SEO goals. You’ll need a reputable phoenix SEO agency, like us, that is well updated on new trends and advancements in the SEO industry.
Why is it Important to Get your Website on the first Page?
Research shows that up to 75% of internet users never go past the first page when using search engines. This is mainly because most people assume that only the best websites appear on top. The websites appearing on topmost of result pages therefore receive more traffic which results in more productivity. A reliable phoenix SEO company will guide you through the steps it takes to get your website ranked high.
How Does SEO Work?
A search engine’s primary goal is to provide users with relevant results based on the keyword and phrases they type during their query. By using off-site and on-site signals, search engine algorithms are able to determine which website to place on top and which ones to place lower in the result pages. Factors such as your website’s mobile responsiveness, social media signals and web design all come into play when your website is getting ranked.
In order for SEO to work for you, you’ll need to choose relevant keywords to go after. If your keywords are too narrow, you’ll end up with lower search volume and if you go too broad then you’ll end up with irrelevant visitors on your website. Being a professional SEO agency, we can help you choose the best keywords to go after as you begin your SEO campaign.
Tips to Choosing the Best SEO Agency
There is a plethora of SEO agencies to choose from. We have our own unique way of optimizing your website and the results will vary from one service to the next. Before investing in any of the services you come across, make sure we are able to understand your SEO goals.
Experience – The company you settle for should possess the skills required to boost any website’s ranking without compromising quality. The only way to get your hands on such a company would be to find an agency that has experience optimizing websites in your area of expertise.
Budget – Quality SEO services doesn’t come cheap. Most agencies have created and perfected processes that will not only see you attract more traffic to your website but also retain your existing visitors. For this reason, the cost of SEO services will vary as you move from one service to the next. We offer services that are able to work within your budget without sacrificing quality.
Track Record – Before you hire any SEO services, make sure you perform a thorough background check on any company. Start by finding out how many similar projects they’ve taken on in the past and how well they are ranked on search engines. Beware of agencies that promise quick results or a top ranking within a certain period of time. Only Google gets to choose which site to place on top and which ones to place further below the list. Anyone that promises a top rank is likely lying or using black hat techniques to optimize your site.
Ethical SEO – When it comes to ethical SEO practices, you’ll need to be careful who you choose that you want to optimize your website. This is because a wrong move could get your website penalized or even banned by search engines. You should ensure you only work with an agency that adheres strictly to the SEO guidelines set forth by search engines such as Google and Yahoo, such as Phoenix SEO biz.
Online Reviews – Finally, the SEO industry is overflowing with experts, all of whom claim to offer the best services. However, without proper research, you might end up hiring an unreliable service provider with a shiny presentation. A good way to find out more on the services offered by an agency would be to read reviews and check ratings left behind by others that have used the service in the past. This will help you narrow down your list of candidates based on how others responded to the service.