More and more businesses have now come to realize the benefits of search engine optimization. Consequently, more business owners are nowadays willing to spend money on professional SEO services. It is important to note that the type of content found on websites has changed considerably. For instance, web pages were only made up of written content and company logos only a few years ago. Today, you will find high-quality pictures as well as videos on websites. While SEO mainly focuses on written content optimization, image optimization is absolutely crucial. To get the best results possible, be sure to choose an SEO agency that has specialized in SEO services and has done image optimization for many years.
How Images are Optimized for Search Engines
There are three main goals of image optimization. First and foremost, image optimization aims to reduce the size of images without compromising on quality. Secondly, it aims to ensure fast page loading speeds for web pages that contain images. After all, nobody likes a website that takes too long to load. Lastly, image optimization aims to produce high search engine ranking for images on a website. Only experienced SEO experts can help clients achieve these three goals quickly and cost-effectively.
Below are some Image Optimization Strategies and Tips
i) Use the Right File Type
As you may already know, there are three main image file types; JPEG, GIF, and PNG. Each one of them has pros and cons that you should know of. Ideally, you should use all these file types where applicable. For instance, you can use JPEG images on e-commerce websites as the file size is small while image quality is high. If there are decorative images and thumbnails, be sure to use GIF image format. PNG file format can be used in place of either of the two formats.
ii) Reduce the File Size of Images
The image size has a huge impact on page loading speed. If the image on a website is large in size, it will take longer for the image to fully load. Since consumers are impatient, and they cannot wait for a second longer than they have to, you can lose a lot of potential customers just because of the large image size. Ideally, you should compress images without compromising on quality.
iii) Name Images Properly
The best image SEO tip you can get is to name products in plain language and descriptively. Be sure to also use alt attributes properly when describing images on your website as this will improve your search engine rankings.